Retail Styling & Sales Workshop

For style advisers, managers and in-store teams

Great styling builds trust.

Trust builds loyalty.

Loyalty builds sales.

This workshop gives Style Advisors the technical knowledge, confidence and customer-connection skills that turn everyday interactions into repeat business.

It brings together styling expertise, sales psychology and real retail experience to help teams work with intention and deliver measurable results on the floor.

"We highly recommend Allison and her natural affinity to the brand. Delegates attending her sessions responded by embracing their new skills with renewed self-confidence. The impact can be seen in both improved morale and sales figures."

David King. Talent Development Specialist - Mr Price Group

What the Workshop Covers

The Technical Foundations of Styling

The Psychology of the Customer Journey

How Styling Drives Sales and Loyalty

Clear, accessible styling skills that work on real customers:

1.1 Colour theory in a retail context

1.2 Body architecture and proportion

1.3 How to assess a customer quickly and accurately

1.4 Building outfits from the rails you already have

1.5 Styling for different ages, personalities and needs

Tools to build trust, not pressure:

2.1 Reading customer cues

2.2 Approaching without overwhelming

2.3 Fitting-room language that reassures, not intimidates

2.4 To support customers who feel unsure about body, colour or fit

2.5 To build rapport quickly so customers can expresso be their needs

Styling that increases conversions:

3.1 When to offer alternatives and when to stop

3.2 How to build full looks (and why customers rarely do this alone)

3.3 Using outfit-building to increase basket value naturally

3.4 Turning great service into lasting brand loyalty

3.5 To close the sale confidently

Real-World Practice

Live demonstrations, role-play with actual garments, quick-fire styling exercises and scenario-based customer interactions.

More Info

Who This Workshop Is For

Style Advisors
Senior in-store teams
Flagship or high-volume retail teams
Department managers and area managers
Retail Head Office teams looking to standardise styling standards across stores

Outcomes

After this workshop, your team will:
Understand how to style confidently and professionally
Know how to use colour, silhouette and proportion on real customers
Communicate with customers in a way that builds trust
Increase basket value through outfit-building
Strengthen customer loyalty through expertise, not pressure
Feel empowered, equipped and proud to represent your brand